1. We are relentless explorers. For us finding out about people means searching and searching until we have uncovered the full picture, going beyond mere appearances, following two principles:
- regarding people as evolving entities: what was true yesterday often no longer is today! And so, with our ADVice ad monitoring tool, we are constantly tracking and interpreting the changes taking place in society
- observing from lots of points of view: for every survey we conduct we combine all of People’s various different skills and expertise. We elicit a variety of different points of view in order to get just one answer, the right one.
2. We are successful explorers. In less than 15 years we have grown from a small agency to become one of the largest independent research companies in Italy (with more than 30 internal researchers), and this has been thanks to the loyalty of our clients (half of whom have been with us for more than 10 year) and to their word of mouth (which brings us the other half). A confidence that can only be explained through the solidity of our discoveries!
These are some of the many things that have changed over these past 15 years:
These are some of the many things that have changed over these past 15 years:
3. We are a mirror of reality. People are becoming increasingly more difficult to decipher and often very different from how they appear. We show our clients the truth for the way it is, without sweetening the pill, even when it means them having to take a project all the way back to the starting point … because we believe that only the naked truth can lead them onto the road to success, avoiding nasty tumbles along the way.
4. We are “the research partner”. We were born with the ambition of being the research partner because we consider it a priority to establish long-term relationships with our clients.
This is why we strive to give them active support every step of the way, from the drafting of the brief to the formulation of the concepts for testing, from the despatch of the test materials to their management, right through to the development of in-house skills (for example, we hold courses for our clients on how to think up and write a concept).
Without ever forgetting that behind every client there is, first and foremost, a person.
This is why we strive to give them active support every step of the way, from the drafting of the brief to the formulation of the concepts for testing, from the despatch of the test materials to their management, right through to the development of in-house skills (for example, we hold courses for our clients on how to think up and write a concept).
Without ever forgetting that behind every client there is, first and foremost, a person.
4. We are “the research partner”. We were born with the ambition of being the research partner because we consider it a priority to establish long-term relationships with our clients.
This is why we strive to give them active support every step of the way, from the drafting of the brief to the formulation of the concepts for testing, from the despatch of the test materials to their management, right through to the development of in-house skills (for example, we hold courses for our clients on how to think up and write a concept).
Without ever forgetting that behind every client there is, first and foremost, a person.
This is why we strive to give them active support every step of the way, from the drafting of the brief to the formulation of the concepts for testing, from the despatch of the test materials to their management, right through to the development of in-house skills (for example, we hold courses for our clients on how to think up and write a concept).
Without ever forgetting that behind every client there is, first and foremost, a person.
5. We walk in your shoes. Knowing is not enough. Knowledge is really useful only when it is transformed into concrete action. This is why we put ourselves in our clients’ shoes and ensure that the recommendations supplied by our research reports are practical and easy to implement. To put it in the words of our clients: “the true added value of People”.
… here is where the ideas are created…
… here is where they are blended and become recipes…
… here is where the effects are «weighed up»…
… here is where we welcome our clients…
