Dreamlike storytelling

Dreamlike storytelling
originates from two basic assumptions:

1. the big brands are the ones that tell big stories.
2. unconscious aspects play a predominant role in people’s choices.

Dreamlike storytelling is an exclusive model of qualitative interview that takes people into a wakeful dream state within which the brand

  • takes the form of a person as perceived in their unconscious minds
  • interacts with the people themselves, their world and their desires, just like in a fairy-tale
Using dreamlike storytelling we can reconstruct the history of the relationship between person and brand: what it was like in the past, the way it is today, how they would like it to be.

In other words, dreamlike storytelling reveals the decisive underlying factors that drive people to adopt a brand, stay loyal to it, betray it and finally leave it, causes that cannot be ascertained solely on the basis of their conscious statements.

As final output, it helps to define if the type of relationship proposed by a brand should change and, if so, what direction this change should take and what actions would drive it.

 
Dreamlike storytelling: for the storytelling of your brand’s dreams.

Dreamlike storytelling
originates from two basic assumptions:

1. the big brands are the ones that tell big stories.
2. unconscious aspects play a predominant role in people’s choices.

Dreamlike storytelling is an exclusive model of qualitative interview that takes people into a wakeful dream state within which the brand

  • takes the form of a person as perceived in their unconscious minds
  • interacts with the people themselves, their world and their desires, just like in a fairy-tale
Using dreamlike storytelling we can reconstruct the history of the relationship between person and brand: what it was like in the past, the way it is today, how they would like it to be.

In other words, dreamlike storytelling reveals the decisive underlying factors that drive people to adopt a brand, stay loyal to it, betray it and finally leave it, causes that cannot be ascertained solely on the basis of their conscious statements.

As final output, it helps to define if the type of relationship proposed by a brand should change and, if so, what direction this change should take and what actions would drive it.


 
Dreamlike storytelling: for the storytelling of your brand’s dreams.