People was founded in 2001 by a group of professionals under President Luigi Ferrari. Each member of staff has had significant and varied experiences in managing research for major international groups.
People aims to ally proven techniques, typically offered by large research institutes, with a sensitivity for the specific needs of every individual client, such as smaller consultancy companies always provide.
People's mission is therefore to provide high quality research services with high added value, and to create long-term, mutually satisfactory relationships with customers.
The company's philosophy can be summed up in 4 main points:
Integrating skills, methods, and knowledge: only a pluri-disciplinary approach can guarantee a solution to research issues that takes into account all the relevant factors
Knowing the context in order to understand the individual details: phenomena can be fully understood only if they are placed in the environment from which they stem and in which they are actors
Studying change to anticipate the future: not only noting phenomena, but also the way they evolve, so as to supply information that is useful and practical in the near future, at the point when it will be effectively implemented, not only the here and now, which may well be obsolete when put into practical application
Standing by our customers so that we grow together: the Senior Account Partner is the nexus around which the relationship is built, a research director with lenghty experience, and who follows all the ongoing research processes and design solutions, implement them, monitor their effects.
People designs and carries out different kinds of research, not only nationally but also internationally, thanks to a team of highly qualified and trustworthy international partners: we guarantee high level co-ordination and supervision.
