cAPPture

Do you want to capture the world of your target group?

Now there’s cAPPture, the qualitative research app created by People.

ha three different ways of interaction (diary, forum/blog, group chat) to select depending on your final goal… or even using a combination of them within the same research!
allows synchronous discussion groups extended over time: the discussion is enriched through repeated exchanges, interspersed by experiences outside the group
interactions and sharing of the same experiences in different places can take place in any language wanted
guarantees anonymity for sensitive topics, in order to allow total freedom of expression
it has a totally user-friendly interface as it imitates the most popular instant messaging app in the world, so that people can communicate and interact in a familiar environment

And our clients can watch live everything that happens!

cAPPture: captures genuine emotions, to obtain real insights