ADVice

Did you know that TV commercials…
 
… are, on average, recalled by only 40% of people…
 
1/3 of whom do not remember what product was being advertised?
 
And the messages? Only a few prove to be truly significant…
Did you know that TV commercials…
 
… are, on average, recalled by only 40% of people…
 
1/3 of whom do not remember what product was being advertised?
 
And the messages? Only a few prove to be truly significant…
So what characterises those ads that succeed in standing out?
Discover it with ADVice, Italy’s biggest quali-quantitative TV commercial monitoring system, which for the past 12 years has been used to analyse more than 200 campaigns a year, in all kinds of categories, for the purpose of

 

  • MEASURING THEIR PERFORMANCE gauging the efficacy of the individual commercials, not only within their own category but also in relation to whole world of ADV
  • GAINING AWARENESS OF THE CURRENT SCENARIO identifying the successful topics, stories and codes of the moment
  • PLANNING FOR TOMORROW identifying the topics, stories and codes that are going to be effective in the future

Each year we carry out a huge scenario analysis, a total of 2,000 quantitative interviews and 8 discussion groups, in order to investigate, understand and direct Television advertising.


 
ADVice: directions for communicating