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A package that includes a large specialised in-house team that can handle every step, from sourcing cars to organising fly-ins, accommodation for interviewees and customers, qualitative and quantitative data collection, analysis, integrated reporting and presentation.
People has also developed its own car configurator model: a digital platform that allows users to simulate the configuration of a vehicle, recreating a realistic, simple and engaging experience. As users select different options, the “construction” of the car is updated in real time, providing immediate feedback on the choices made, both unpriced and priced.

Visit the website People Garage

Discover our proprietary location Brain Garage

A disruptive and absolutely unique tool.
Thanks to the stimulus of videos created ad hoc by artist Riccardo Dogana, based on eight basic desires, people are able to express their concrete desires regarding a category or brand.
These desires are then measured and mapped quantitatively.

The most comprehensive video advertising observatory in Italy, with over 200 campaigns tested each year and a database of over 3,000.
A success story that has lasted 20 years because it tracks and analyses performance in depth, also through continuous monitoring of social change. As a result, we help businesses identify the factors that contribute to the success or failure of a campaign, and determine which codes and messages are most suitable for near-future implementation.

A package that includes a large specialised in-house team that can handle every step, from sourcing cars to organising fly-ins, accommodation for interviewees and customers, qualitative and quantitative data collection, analysis, integrated reporting and presentation.
People has also developed its own car configurator model: a digital platform that allows users to simulate the configuration of a vehicle, recreating a realistic, simple and engaging experience. As users select different options, the “construction” of the car is updated in real time, providing immediate feedback on the choices made, both unpriced and priced.

Visit the website People Garage

Discover our proprietary location Brain Garage

A disruptive and absolutely unique tool.
Thanks to the stimulus of videos created ad hoc by artist Riccardo Dogana, based on eight basic desires, people are able to express their concrete desires regarding a category or brand.
These desires are then measured and mapped quantitatively.

The most comprehensive video advertising observatory in Italy, with over 200 campaigns tested each year and a database of over 3,000.
A success story that has lasted 20 years because it tracks and analyses performance in depth, also through continuous monitoring of social change. As a result, we help businesses identify the factors that contribute to the success or failure of a campaign, and determine which codes and messages are most suitable for near-future implementation.

A package that includes a large specialised in-house team that can handle every step, from sourcing cars to organising fly-ins, accommodation for interviewees and customers, qualitative and quantitative data collection, analysis, integrated reporting and presentation.
People has also developed its own car configurator model: a digital platform that allows users to simulate the configuration of a vehicle, recreating a realistic, simple and engaging experience. As users select different options, the “construction” of the car is updated in real time, providing immediate feedback on the choices made, both unpriced and priced.

Visit the website People Garage

Discover our proprietary location Brain Garage

A disruptive and absolutely unique tool.
Thanks to the stimulus of videos created ad hoc by artist Riccardo Dogana, based on eight basic desires, people are able to express their concrete desires regarding a category or brand.
These desires are then measured and mapped quantitatively.

The most comprehensive video advertising observatory in Italy, with over 200 campaigns tested each year and a database of over 3,000.
A success story that has lasted 20 years because it tracks and analyses performance in depth, also through continuous monitoring of social change. As a result, we help businesses identify the factors that contribute to the success or failure of a campaign, and determine which codes and messages are most suitable for near-future implementation.