NEED SEGMENTATION
Identify the needs that matter most in your market, understand their relevance, and uncover new demands you can meet.
CONSUMER SEGMENTATION
Identify, map, and understand the various types of customers in your market and how to effectively satisfy their needs.
USAGE & ATTITUDES
Discover how people use products/services in your category and why.
CATEGORY ASSESSMENT
Discover how people segment products/services in your category and the potential opportunities.