The secret of our success?
Our clients!

If we have grown and are big now, it is mainly thanks to them!

Those who have placed their trust in us from the very beginning and have maintained it over time.

Those who have recommended us to other companies

Those who brought us along with them on their new adventures.

WHAT THEY SAY
ABOUT US

The representation of human behaviour offered by People is always simple, clear, yet sophisticated and comprehensive. For us, it always has a significant impact.

Alessandra Gabasio

Global Head Consumer and Shopper understanding Premium Chocolate

FERRERO GROUP

It is a high-quality boutique, one of the few left on the market, that combines the power of a strong network with the customer focus that only boutiques can provide.

Barbara Garella

Global Consumer & Market Insight Senior Manager

LUXOTTICA

I especially appreciate them for amazing insights and strategic conclusions which are precisely answering the business problem. I think it is the only research agency that I will always recognize the work, because of consistent great style.

Agnieszka Myszala

Hydration Insights Marketing Manager

COCA-COLA

People is like a city of knowledge, where intelligence floats around us and we need to understand what to consider, develop, and how to blend it all together.

SANDRA PICCHIONI

Market Research & Portfolio Management Specialist

ALFASIGMA

For me, People is like Filippo Brunelleschi: a Renaissance man, with interests ranging from architecture to engineering, sculpture to mathematics. A great artist and engineer at the same time, characterised by a passion for innovation.

GIOVANNI RUBERTI

Head of Brands & Customer Research & Europe MI Deputy

STELLANTIS

If People were a person, it would be Berners-Lee, the founder of the World Wide Web, who has had a significant impact on the world, combining precision, innovation, and the ability to solve complex challenges.

Raffaele Scutiero

Head of Strategic Insights

SKY