People on classical research ground with a multi-disciplinary approach:
product development: to analyse all the ingredients of marketing mix
- tests on concepts, products, names and packaging
- line extension studies - turf analysis
- shelf dynamics
- price studies
- mix optimization: conjoint analysis
- distribution studies
strategy: to define the "state of health" of a brand, in absolute terms and with regard to the competitors, whether externally (customers/users) or internally (employees)
- brand image and brand equity
- market analysis and strategic positioning: Frame
- research on reputation and internal climate
communication: to optimize the campaign's creativity and understand its effects
- pre and post tests on advertising campaigns
- continuous tracking of fame and image
- monitoring television campaigns and communication plans: ADVice
quality measurements: to evaluate the level of the service offered and define modification priorities
- definition of quality parameters and indicators
- customer satisfaction monitor: SATIND
- mistery shopping
