Why People

1. We are relentless explorers. For us finding out about people means searching and searching until we have uncovered the full picture, going beyond mere appearances, following two principles:

  • regarding people as evolving entities: what was true yesterday often no longer is today! And so, with our ADVice ad monitoring tool, we are constantly tracking and interpreting the changes taking place in society
  • observing from lots of points of view: for every survey we conduct we combine all of People’s various different skills and expertise. We elicit a variety of different points of view in order to get just one answer, the right one.
2. We are successful explorers. In less than 15 years we have grown from a small agency to become one of the largest independent research companies in Italy (with more than 30 internal researchers), and this has been thanks to the loyalty of our clients (half of whom have been with us for more than 10 year) and to their word of mouth (which brings us the other half). A confidence that can only be explained through the solidity of our discoveries!
These are some of the many things that have changed over these past 15 years:

3. We are a mirror of reality. People are becoming increasingly more difficult to decipher and often very different from how they appear. We show our clients the truth for the way it is, without sweetening the pill, even when it means them having to take a project all the way back to the starting point … because we believe that only the naked truth can lead them onto the road to success, avoiding nasty tumbles along the way.
4. We are “the research partner”. We were born with the ambition of being the research partner because we consider it a priority to establish long-term relationships with our clients.
This is why we strive to give them active support every step of the way, from the drafting of the brief to the formulation of the concepts for testing, from the despatch of the test materials to their management, right through to the development of in-house skills (for example, we hold courses for our clients on how to think up and write a concept).
Without ever forgetting that behind every client there is, first and foremost, a person.
4. We are “the research partner”. We were born with the ambition of being the research partner because we consider it a priority to establish long-term relationships with our clients.
This is why we strive to give them active support every step of the way, from the drafting of the brief to the formulation of the concepts for testing, from the despatch of the test materials to their management, right through to the development of in-house skills (for example, we hold courses for our clients on how to think up and write a concept).
Without ever forgetting that behind every client there is, first and foremost, a person.
5. We walk in your shoes. Knowing is not enough. Knowledge is really useful only when it is transformed into concrete action. This is why we put ourselves in our clients’ shoes and ensure that the recommendations supplied by our research reports are practical and easy to implement. To put it in the words of our clients: “the true added value of People”.

News from People

We want to be original publishers. Every month we look at a topical issue and write an article on it from our own point of view, linking it to the world of research. Then we publish it on LinkedIn, because it is the largest online professional community in the world. You can find all our articles on the page of Zoe Baschi, our online content editor. And there’s nobody more online than Zoe because she was born on the Internet.

Tools for people

We are different from the other research agencies… so we won’t bore you by telling you that we obviously carry out CAWI, CATI and CAPI surveys in central locations, Mobile, In-home Face-to-Face interviews, B2B, Focus groups, In-depth interviews, Creative groups, Ethnographic observations, Online Forums, Semiotic analyses, Workshops or that we conduct Product Tests, Concept Tests, Concept Product Tests, Concept Screenings, Pack Tests, Shelf Tests, Name Tests, pre and post ADV tests, Customer Satisfaction surveys, Consumer Audits, Brand Image studies, Brand Equity studies, Clinics, U&A, Conjoint Analyses, Price Elasticity studies, Needs Segmentation tests, or that we are specialised in Driver Analyses, Correspondence Analyses, Turf Analyses, Factor Analyses and Cluster Analyses.

 

People around the world

People investigates any kind of people: we have interviewed all kinds of people, on lots of different subjects, all over the world
Indonesian mums and cereals
Chinese young adults and gift packs
Indian children and their games
Jordanian women and indulgence without chocolate
Turkish housewives and small household appliances
Russian dinks and top-of-the-range washing-machines
Affluent Romanians and bank accounts
German families and urban mobility
French campers and on the go holidays
Portuguese youngsters and condoms
Swedish millennials and tomato passatas
English ladies and bleach
American opticians and shop-window dressing
Mexican teenagers and between meal snacks
Brazilian farmers and combine harvesters
South African chocolate-lovers and snacks
Australians tweens and breakfast

 
 
…in just the last two years we have conducted more than 200 researches abroad

people of People

In 2001 we were a handful…
now, we are nine handfuls!

Giulia Rossano
Qualitative researcher

Paola Scorda
Qualitative
research director

Paola Ponticelli
Quantitative
research director

Pamela Ubezio
Qualitative assistant

Linda Bianchi
Quantitative researcher

Deborah Del Negro
Quantitative researcher

Vanessa Capece
Quantitative manager

Viviana Radaelli
Qualitative researcher

Olga Tonella
Qualitative assistant

Guido Angeli
ICT manager

Michela Beatrice
Administration manager

Stefano Beatrice
Factotum

Giulia Fusari
Quantitative researcher

Giorgio Colombo
Field assistant

Federica Finazzi
Administration assistant

Sabrina Zanconi
Quantitative
senior researcher

Martina Mccloskey
Quantitative
senior researcher

Daniela Paglionico
Field manager

Valeria Gardini
CEO

Luigi Ferrari
President

Luca Restelli
Quantitative
research director

Nicole Parisi
Field assistant

Giancarlo Bonora
Quantitative manager

Marta Mauri
Quantitative
research director

Mascia Galimberti
Quantitative
senior researcher

Vanessa Houlli
Qualitative
research director

Michela Calvo
Quantitative
senior researcher

Caterina Aureggi
Creative specialist

Gabriella Bongiovanni
Field assistant

Ilaria Bertoldo
Quantitative
research director

Vania Cortesi
Qualitative
research director

Chiara Martini
Quantitative researcher

Francesca Saporito
Qualitative
senior researcher

Sara Barcellesi
Qualitative researcher

Maria Elena Cappelletti
Quantitative researcher

Daniele Calzavara
Receptionist

Alessandro Gentile
Field assistant,
photographer

Valeria Crescenzi
Quantitative researcher

Elisa Bolchi
Qualitative
research director

Eleonora Cascione
Qualitative researcher

Laura Barlocco
Qualitative researcher

Ilaria Zanella
Quantitative researcher

Ilaria Facchinetti
Quantitative researcher

Riccardo Vigliani
Qualitative manager

Fond of People

These are our clients, the driving force behind our exploration…

We asked our clients WHAT THEY THINK ABOUT US… these are the words that they used (all of them, totally uncut!)

 
We then asked our clients to make one small extra effort…

 

find a motto for PEOPLE!
 
“Quality every time”
Olimpia Giordano – Fater MPA
 
“Exploring the unexpected”
Gianni Bientinesi – Leroy Merlin
 
“For the most troublesome researches you can rely on People: People pulls your chestnuts out of the fire”
Silvia Derlindati – Artsana, Cloetta
find a motto for PEOPLE!
 
“Quality every time”
Olimpia Giordano – Fater MPA
 
“Exploring the unexpected”
Gianni Bientinesi – Leroy Merlin
 
“For the most troublesome researches you can rely on People: People pulls your chestnuts out of the fire”
Silvia Derlindati – Artsana, Cloetta
transform us into a typical dish
 
“Paella: creative, full of nutritional value, tasty, satisfying”
Cinzia Marchetti – Barilla
 
“Meat sushi: with People we have created original and probably unrepeatable ad hoc research designs”
Francesca Capello – Fiat Chrysler Automobiles
 
“Pasta salad: typically Italian, a mix of simple and tasty ingredients that blend together perfectly to produce a fresh and balanced result”
Elisa Dallari – Luxottica
find the place in the world that most resembles PEOPLE
 
“Brazil, multifaceted and surprising”
Alessandra Gabasio – Gruppo Ferrero
 
“Vietnam, because full of bright green”
Marina Gaudenzi – Carrefour
 
“A Caribbean island, because when you pay a visit to their offices you breathe an air of peace and calm”
Vincenza Simonte – Vodafone
find the place in the world that most resembles PEOPLE
 
“Brazil, multifaceted and surprising”
Alessandra Gabasio – Soremartec
 
“Vietnam, because full of bright green”
Marina Gaudenzi – Carrefour
 
“A Caribbean island, because when you pay a visit to their offices you breathe an air of peace and calm”
Vincenza Simonte – Vodafone

People habitat

People’s HQ, located in the heart of Milan, were once
a spice warehouse.

The story goes that the owner was a great experimenter: he took delight in grinding and blending the spices to find new aromas, to study unusual combinations and ascertain their effects.
The word spread that the results were truly surprising and so customers would come from all over the world to visit his warehouse, many undertaking long journeys. It was the spice merchant’s custom to offer them refreshment and a moment of relaxation.
The story goes that the owner was a great experimenter: he took delight in grinding and blending the spices to find new aromas, to study unusual combinations and ascertain their effects.
The word spread that the results were truly surprising and so customers would come from all over the world to visit his warehouse, many undertaking long journeys. It was the spice merchant’s custom to offer them refreshment and a moment of relaxation.
In renovating this location, we have tried to preserve not only the distinctive architectural features, but also the spirit of the place!
… here is where the ideas are created
… here is where they are blended and become recipes…
… here is where the effects are «weighed up»
… here is where we welcome our clients…


…in a space where, so the legend goes, on some nights when the moon is full
the fragrance of exotic spices still wafts in the air.

Contact People

Find us on Google Maps

Our offices are located in Milan at Via Volta, 16: a stone’s throw from the Moscova underground station (M2), and two stone throws away from the station of Porta Garibaldi and from the hustle and bustle of Corso Como … so you really have no excuses for not coming to visit us

But if you really can’t come to see us in person, you can contact us in lots of other ways:
you can email us on info@peopleresearch.it
you can ring us on +39 0245499301
and lastly, if you prefer old-style ways of getting in touch, you can also fax us on +39 0245499302

PEOPLE SRL
via Alessandro Volta 16 – 20121 Milano
E-mail: info@peopleresearch.it
PEC: pec.people@omnibuspec.net
T +39 0245499301
F +39 0245499302
 
P.IVA 13443050151
Cap. soc. Euro 50.000,00
Reg. imprese MI 13443050151
Numero REA: 1653391
 
DPO: Overline Srl rdp.people@overlinesolution.com
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